Moreof.me is a freelance project I was building starting in October 2024 and up to February 2025. I was contacted to build and manage the whole infrastructure of the platform.

About the Project

Moreof.me is a personal web space designed to let users present a fuller version of themselves beyond traditional social media. Instead of focusing on user connections, the platform encourages them to express their thoughts, hobbies, and answer weekly questions in a customizable format. With features like postboards, profile integrations with Spotify, Steam, and OpenLibrary, and a Creator Tool for sharing content on external platforms, Moreof.me is meant to be an interactive online self-portrait. It supports rich formatting, saved content, analytics, and external social contact options, all aimed at personal storytelling.

My Role

I was the sole developer for both frontend and backend of the website, creating the entire technical implementation. I chose Svelte over React for its performance and simplicity and quickly adopted my skills as a 4 years React developer, and migrated from MongoDB to PostgreSQL to use Drizzle ORM. I implemented secure authorization from scratch, set up microservices, developed a feature-rich Creator Tool with client-side video rendering capabilities, and deployed serverless GPU-intensive Google Cloud Compute workers, all while ensuring optimized performance and smooth user experience across platforms.

Challenges

The project presented numerous technical and UX challenges. OAuth integration, especially with Apple, server-side analytics, metrics that bypass ad blockers, Safari’s behavior, reliable video compression and playback using Web APIs. I also had to reverse-engineer APIs (e.g. Steam’s hidden API endpoints) and optimize PostgreSQL to perform fast full-text search over tens of millions of book records scraped from OpenLibrary dumps. Another particular challenge was to force Instagram in-app browser to open the web page externally which was implemented using various hacks separately for Android and iOS.

Result of My Work

The final implementation of Moreof.me includes a wide range of features that required deep technical research and architectural planning. I built a system that allows real-time content delivery using server-sent events, integrated external platforms such as Spotify, Steam, and OpenLibrary, and developed a Creator Tool capable of rendering video content client- and server-side using WebCodecs, Sharp, and Satori html-to-svg rendering. The platform’s infrastructure is structured around modular microservices and JWT-based authentication to maintain scalability and maintainability. Each system from the post editor to email notifications was designed with performance and cross-platform compatibility in mind.